Santana Row
Santana Row is Silicon Valley’s premier destination for shopping, dining, living and nightlife. Though an impressive physical experience, they needed a digital presence that empowered stores and shoppers, and felt as luxurious as shopping there, in-person.
Partnering with Coakley Heagerty, ANML was responsible for user experience and digital visual design. We developed a personalized, premium experience that was fully responsive. By focusing on developing inspirational online channels, we could entice shoppers to explore happenings on the boulevard without compromising their ability to navigate effortlessly.
Luxury
utility
An iconic navigation helps users quickly navigate, while live updates highlight parking availability, current sales and events, to make shopping easier and more convenient.
Premium
design
By pulling inspiration from fashion, 5-star lodging, and high-end automotive brands, we created a design language that could accommodate the variety of luxury brands that call Santana Row home.
A tool
for stores
Instead of building a simple “contact us” page, we gave each store the ability to highlight their sales, events—even job listings. Integrated maps make it easier for shoppers to find what they’re looking for.
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